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Zuzana Wilms

Value Track Personalised Medicine

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The innovative solutions are out there. We, government, (corporate) organisations, citizens want this. Why is it not there yet?

The Value Track ‘Personalised Medicine’ revealed  the relevancy and priority of  ‘reimbursement of personalised care’. To get to the ‘how’ a wide range of (bio)tech companies and entrepreneurs from all over the EU including the Netherlands, Italy, France, Germany, UK and Hungary joined forces with experts from the healthcare industry, including insurers and policy makers during the policy perspective.

As one of the participants said: ‘For all of us it applies: It’s not about being right. It’s about getting it right. We all deliver towards an integral model to realise this innovation. The set-up and context of the Value Track set a new light on things, allowing for a positive attitude and openness of all stakeholders involved.’

Whilst we are still in the pilot phase outcomes will be shared with participants of the Value Track. The common thread will follow through the HIMMS Europe (May, Spain) via the ICT & Health World Congres (June, the Netherlands) towards the European Alliance for Personalised Medicine congres (November, Milan) where all ideas collected will be presented and published to support (pro)active policymaking.

For more information please contact Nynke Quant via

From Unicorns to Zebras. How can we stimulate sustainable (investment) business models?

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24 april 2018, From Unicorns to Zebras.

Ideas from Europe shows that a growing number of entrepreneurs is working on innovation for a better world. These companies focus not only on profit, but also on societal impact. As one of the Ideas from Europe side-events, the European Commission’s DG for Internal Market, Industry, Entrepreneurship and SMEs and the Impact City of The Hague organised a workshop to explore how to stimulate the growth of business that aim to ‘do business and do good’. In particular, what is the changing role of investors who want to explore a more sustainable and responsible  growth models by building on the approaches already used in the impact investment field, in addition to searching solely for exponential growth companies.

The workshop brought together around 30 participants with very different backgrounds. The speakers were:

The Impact City of The Hague, who introduced their journey in developing an innovation and entrepreneurship programme reflecting their strength as international city of Peace and Justice. This resulted in the emergence of the Impact Economy programme and the ImpactCity community.

Then, ‘Zebras Unite’, a bottom-up global movement identified the emerging needs of businesses pursuing purpose as well as profit (and invited everyone to join!).

Finally, NLimpact and Sens Foods described investment challenges and opportunities from an investor and start-up business perspective. As an example of a changing investor perspective NLimpact assesses their investment not only in terms of profit, but also their contribution to the UN Sustainable Development Goals.

Inspired and enthused by the speakers, participants were then invited to work in small groups on what they considered opportunities and challenges for ‘zebras’ (a working name for companies that want to scale and do good) both financially as well as in terms of impact. And what could be done at European level to help this movement.

Some challenges identified were the impact on the balance sheet and where to start looking for (the right type of) funding. Impact investing is an immature market and perhaps too much modelled on mainstream VC practices. A longer term or ‘more patient’ capital is needed. A related challenge is how to put a ‘monetary value’ on ‘values’ that such companies exercise on all levels of their operations – from products or services offered through their value chains to reducing negative spill-overs from their operations. Creating a European corridor for soft landings and easier access to ecosystems when expanding to different countries were mentioned. How can government be acting as the first investor – what is the role for public procurement. The workshop’s outcome will feed into the Commission’s Start-up and Scale-up initiative and continued during the SME Assembly in Austria later this year. Let us know if you are interested!