More than 20 percent of harvest every year gets rotten and unused. Millions of tonnes of good food are wasted. Violeta Masteikienė of GMM Projektai has created an easy to use food sharing platform and an innovative line of products that are produced by using harvest surplus and including socially vulnerable groups into the process.
One of the spearhead projects of Violeta and GMM Prjektai was the ‘Friends Jam initiative’. Friends Jam is an organization that connects big families with gardeners or arboretum owners. They all together collect excessive harvest – berries and fruits – either using it for big families needs and saving a family budget for a food either make tasty jams and sell it to make extra money.
These activities not only build new communities, they also save excessive harvest from rotting on the ground and provides some additional skills and knowledge about managing personal finances, family businesses, entrepreneurship. And, of course, together with Friends Jam’s brand-building activities they are raising awareness about food wasting.
“I feel the responsibility to represent Lithuanian social business in Europe and a great desire. This will require a lot of work, and one field is not a warrior, so the first job is to team up,” Violeta said after she was chosen to represent Lithuania at the semi-finals of Ideas from Europe in Tallinn on November 22. Want to hear more about her platform? Tune in to the live stream on November 22 and listen to Violeta’s ideas to better social business.