In 2020, 40% of the world’s largest markets will consist of young people born between 1996 and 2010. In addition to their own purchasing power, they influence their parents’ expenses. This young generation appears to be comfortable growing up in a digital environment, yet according to Dr. bente Mikkelsen (WHO/Europe), ‘approximately 1 in 5 adolescents experience mental and behavioural problems in any given year. Moreover, half of all mental health problems in adulthood have their onset during or before adolescence. It is important to protect the younger generations and we need their voices to shape their future in the right way.’
Health and self-care are primarily focused on managing symptoms, but the need and the gain lies in prevention as an effective way to create happiness and mental health in the long term.
With the Value Track Self-Care we can jointly create transparency to speed up the implementation of new solutions that empower people to take care of their own mental wellbeing, as well as reduce the dependence on healthcare systems and help to create a more future proof health system within the EU.
