Empowering happiness and health for Generation Z

In 2020, 40% of the world’s largest markets will consist of these young people (born between 1996 and 2010). In addition to their own purchasing power, they influence their parents’ expenses. This young generation looks like it can handle growing up in this digital environment, yet ‘approximately 1 in 5 adolescents experience mental and behavioural problems in any given year. Moreover, half of all mental health problems in adulthood have their onset during or before adolescence. It is important to protect the younger generations and we need their voices to shape their future in the right way.’ Dr. Bente Mikkelsen, WHO/Europe.

Health and self-care are mostly focused on managing symptoms, but the need and the gain also lies in prevention as an effective way to create happiness and mental health on the long term.

With the Value Track Self-Care we can jointly create transparency that can speed up implementation of new solutions that empower people to take care of their own mental wellbeing, reduce the dependence on healthcare systems and help to create a more future proof health system within the EU.

Pamela Logjes

Pamela Logjes

Value Lead Self-Care