Europe is booming when it comes to innovative ideas for tackling global challenges. However, developing and implementing these solutions on a large scale has proven to be quite challenging.
Current market models do not sufficiently facilitate innovative development. Competition and scarcity are the main drivers. As a consequence, important decisions are made behind closed doors and the potential benefits restricted to key players. This leads to fragmentation and hinders not only innovative development as a whole, but also individual innovators and related stakeholders.
Ideas from Europe has launched a new approach to stimulate collaborative market design. Based on transparency and the alignment of stakeholders, this frees up the road to scale innovative solutions with economic and societal impact, where everyone wins.
We bet on the race, not the horse.