sTARTUp Day is bringing together 3500+ startup-minded people to celebrate entrepreneurship in the city of Tartu. It is a three-day business festival with a marvelous stage program, effective matchmaking, hands-on seminars, a demo area full of innovation, and vibrant side events. The inspirational-educational program consists of various topics – from mental health to surviving tough economic conditions, marketing & brand development to professional founder stories and pivots.
The international activities of sTARTUp Day 2024 introducing Tartu and Estonia as attractive tourism destinations for business and networking are supported by the European Regional Development Fund (30 000 euros for 1 event).
In 2024, the event is organised for the 8th time, to dive deep into the following topics:
Survival Strategies – How to navigate tough economic conditions and ensure business resilience during challenging times?
Marketing & Brand – Building a great product rarely suffices for market success. Let's dive into growth strategies and tactics from experienced pros in the business world.
Personal & Professional Pivots – Not every founder story ends in a successful exit, yet topics like founder breakup and resignation are rarely openly discussed. It's time to change that!
Sustainable Entrepreneurship – From big tech to humane technologies, from unicorns to zebras and bees. Is bigger always a better way, or do we need a shift in the way we build and invest in businesses?
Company Culture – Remote work and hybrid teams, generational shifts, and changing expectations to work. How to create a supportive company culture where people can be at their most productive and happiest?
The program also involves sTARTUp Pitching, the official pitching competition of sTARTUp Day where the finest startups get to showcase their brilliance on the main stage and compete for special prizes.